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I'm Yobi.

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I’m a Product Designer at Google, who lives in California. I embrace human-centered design and have a love for simplicity. 


I have been designing experiences, studying users, and working with multidisciplinary teams on delivering elegant solutions since 2010. Prior to joining Google, I led a team of amazing designers at NETGEAR and have helped several start-ups build successful product experience. With a background in architecture, I have been fortunate to work at award-winning firms, and was named as "40 under 40" lighting designers by Lighting Magazine. These experiences have awarded me opportunities to work closely with customers, engineers, stakeholders, and trained me how to approach complex problems with solutions that drive business goals while empowering users.


These days, you can find me building the best ad experience for YouTube. When I'm not working, you will find me making a perfect cup of coffee, or enjoying a bike ride. Feel free to drop me a line!




Share and Inspire

Mentorship @ UX Coffee Hours | ongoing

YouTube Channel @yobi321 | ongoing

Sharing everything UX from interview tips, design challenges, to general advice.

Google I/O - Accessibility and Product Inclusion | May, 2022

Girls and Women Talking Tech Interview | May, 2021

From How to Get into UX, to Job Searching and Interviewing Tips | Oct 14, 2020

Medium article sharing my video Q&A series on UX interview tips.

Getting the Right Feedback, and Managing Priorities | Oct 20, 2019

Medium article published with UX Collective, sharing my two cents on how to improve design process. 

A UX Case Study of Houzz | May 28, 2018

Medium article published with UX Collective, sharing a case study of the Houzz mobile app, by discovering pain points and proposing design solutions to improve the user experience.

Lunch with Women Who Light | IES SF Emerging Professional Event | November 17, 2017 

Spoke at the annual IES Emerging Professional Event, by sharing my experience with young designers, how I have been inspired by notable women designers, and the Bay Area's unique blend of innovation, creativity and inclusiveness. 

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