Hello!
I'm Yobi.

I’m a UX Designer at Google based in California, currently leading the Watch Ads experience on YouTube. Previously, I led UX across Shorts, Creator, SMB, and Youth experiences, shaping how diverse audiences create, connect, and thrive on the platform. Before Google, I led design teams at NETGEAR and partnered with startups to build successful product experiences.
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My background in architecture, along with recognition as one of Lighting Magazine’s “40 Under 40” designers, has deeply influenced how I approach design, balancing structure with creativity, vision with execution, and user needs with business outcomes. This foundation has trained me to think systemically, move fluidly between strategy and craft, and bring clarity to ambiguity.
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Beyond my core role, I'm exploring how AI is reshaping design practice from creative judgment to how designers collaborate with intelligent systems. I share ideas, frameworks, and experiments with a global community of 200,000+ designers and builders through writing, talks, and long-form content. I’m also deeply invested in mentorship and community building. I actively support junior designers, foster cultures of learning and knowledge-sharing, and contribute to the broader design community, most notably speaking at Google I/O on accessibility and inclusive design. Feel free to drop me a line!

Yobi321
Share and Inspire
โYouTube Channel @yobi321 | ongoing
Sharing all things UX and tech from portfolio reviews, to career growth tips.
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Guest Speaker at UC Berkely Designathon, Designing with AI | April, 2026โ
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Google I/O - Accessibility and Product Inclusion | May, 2022
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Design Mentorship @ UX Coffee Hours | 2020-2022
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Girls and Women Talking Tech Interview | May, 2021
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From How to Get into UX, to Job Searching and Interviewing Tips | Oct 14, 2020
Medium article sharing my video Q&A series on UX interview tips.
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Getting the Right Feedback, and Managing Priorities | Oct 20, 2019
Medium article published with UX Collective, sharing my two cents on how to improve design process.
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A UX Case Study of Houzz | May 28, 2018
Medium article published with UX Collective, sharing a case study of the Houzz mobile app, by discovering pain points and proposing design solutions to improve the user experience.
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Lunch with Women Who Light | IES SF Emerging Professional Event | November 17, 2017
Spoke at the annual IES Emerging Professional Event, by sharing my experience with young designers, how I have been inspired by notable women designers, and the Bay Area's unique blend of innovation, creativity and inclusiveness.